"RedOxygen's Matt Ware will discuss proven strategies for creating successful text messaging applications." RedOxygen's senior vice president of strategic planning, Matt Ware, will be speaking at the upcoming Global Mobile 2003 conference in San Diego, California from September 24-26. Appearing on a panel entitled "Creating Success: strategies for creating value-added applications for text messaging and MMS", Mr. Ware will be sharing his experiences with RedOxygen and their successful two-way email-to-SMS software development business. RedOxygen is an Australian based software development company that is changing the way businesses use SMS technology, a topic of interest and importance to the mobile operators, application developers and other attendees of the Global Mobile 2003 conference. RedOxygen's suite of messaging software products allows users to leverage SMS in innovate and effective new ways through seamless integration of SMS capability into Microsoft Outlook, Outlook Express, Office XP, Office 2003 and Lotus Notes. This powerful new approach of bringing mobile messaging to the desktop in an intuitive and practical fashion has garnered RedOxygen a customer base that includes clients such as Qantas, BMW, Siemens, Pfizer, Microsoft and Panasonic, among many others. In addition, RedOxygen's software has just been launched to 3.6 million new customers in Switzerland through that country's leading mobile provider, Swisscom Mobile. Given this track record, Ware believes that RedOxygen has a great deal to share on the topic of creating successful text messaging applications. "From the beginning, RedOxygen's vision has emphasised the importance of the end user experience", says Ware. "We have worked hard to make things easy, from the end user interface to our powerful account management tools. We are driven by the goal of delivering SMS functionality that is practical, cost effective and straightforward. We are always seeking to improve out products and platform, but our current success is proof positive that an emphasis on the user experience is a winning strategy". Joining Ware on the Global Mobile panel are Napoleon Cole, the CEO of Octane Mobile, Doug Stranborn, Chief Strategist and Co-founder of Watchmark Corp., and Ken May, the Senior Director of Sales for Qualcomm. The Global Mobile 2003 conference runs from September 24 through 26 in San Diego. Attendees and exhibitors will include mobile operators, third party providers, application developers, handset manufacturers and other industry leaders. Conference sponsors include Qualcomm, Octane Mobile, Mblox, Sony Ericson, T-Mobile, Motorola, Nokia and LogicaCMG. Find out more at: http://www.sms.ac/globalmobile/
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